The principle
that has infused the recycling of waste is sustainability and, of course, the
effectiveness and efficiency of recycling. It is this conviction and this value
that has consolidated the field of social marketing as an ethical and cost
effective approach to the study and promotion of recycling.
In this context,
the aim of this
article is simply to present the precursor disciplines pertaining to the
analysis of recycling from the perspective of the social sciences,
of which social marketing has become one of the most advanced approaches.
Similarly, it is
not only to briefly review the present state of affairs, but also to propose
some future lines of research, so that the objective study of recycling can
continue progressing.
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